elite team

Elite Team

We are extremely proud of the team that we have been able to assemble at Elite. We have deep backgrounds in the appropriate disciplines relating to design, construction, project management and business management. One of our key focus areas is education.  Elite has more “Certified” professionals on staff than any other Remodeler in the Greater DFW area.   In fact we are the only Professional Remodeler to have “on staff” a National Association of Home Builders (NAHB) Certified Graduate Remodeler, from the National Association of the Remodeling Industry (NARI) a  Certified Remodeler and Certified Kitchen & Bath Remodeler AND from the National Kitchen and Bath Association (NKBA) a Certified Kitchen Designer and a Certified Bathroom Designer.  By focusing on education we are able to continually seek ways to improve our skills and construction processes and methodologies.

Let me introduce you to the Elite Team:

John Todd, President, CGR, CAPS, CGP. John is the Owner of Elite. John and his wife DeDe bought Elite in November 2004 and have worked diligently along with the rest of the team to reposition Elite from a discount remodeler to a Full Service Value Added Remodeler. John is responsible for 1) setting the strategic direction of the company, 2) creating the annual business & marketing plans and their monthly, quarterly and annual oversight and finally 3) managing the 4 P’s of Marketing – Product, Place, Position and Price.   John is currently on the Board of the Dallas Builders Association, on the Board of the DBA’s Metro North Division, the past Chairman of the DBA’s Remodeler Council, the current chair of the DBA’s Education Committee and the Past Chair of NKBA’s National Advisory Council for Builders & Remodelers.

Celina Medlin, General Manager, CAPS. Celina has been with Elite for since 2008. She basically runs day to day operations of the company.  She is responsible for all job costing,  all finance and accounting related activities. Additionally, she is the master of our job estimating tool and web based CoConstruct tool and provides oversight and guidance to company on its use and capabilities.

Kelli Parker, Vice President, Sales and Lead Designer, CKD, CBD, CAPS. Kelli joined Elite in March 2010. She is an accomplished Kitchen and Bath Designer and has been in our industry over the past 20 years. She is a past President of the St Louis NKBA Chapter and current President of the Dallas Chapter of the NKBA.

Kavindra Watson, Designer/Sales, CAPS.  Kavindra joined Elite in March 2017.  She hails to us from the big box world of IBM and Ricoh of corporate sales.  About a year plus ago, she made the life style change to move towards the residential world.  She has earned her real estate license and began working towards Kitchen and Bath designer skills.  She got involved with NKBA early on and is not working towards here AKBD.  She recently earned her CAPS designation from NAHB

Misty Weibold,   Interior Designer.  Misty owns M Group, an Interior Design firm based out of McKinney.  Misty has been working with Elite since 2008 and has been instrumental in assisting our growth.  She brings a wealth of knowledge in the Interior Design world to our company and she handles all of our Interior Design selections and layouts for us.

Steve Adcock, Vice President, Construction, CR, CKBR, CGP, CAPS .  Steve has been with Elite since June 2004. Steve has 20+ years of construction background and manages all aspects of our Construction Projects including our Warranty Program. Steve and his team work with our Customers to build and deliver their “dreams” while simultaneously managing Elite’s internal processes and various Business Partners.

Chris Buchanan, Senior Project Manager, CAPS.   Chris joined Elite late summer of 2013 as he relocated to the Dallas area from Chicago.  In Chicago, Chris was a custom builder and remodeler for 15+ years.  He brings a wealth of construction and business management experience to Elite.

Blake Heatherly,  Project Manager, CAPS.  Blake joined Elite in late 2016.  He had his own residential remodeling company based in Frisco.  Blake has 15+ years experience in the residential remodeling work and also worked as a Deputy Sheriff for Collin County Sheriff’s office. Blake is working on his CGR – Certified Graduate Remodeler designation.